IMG has today announced that supermodel Coco Rocha has been named as the Mercedes-Benz Fashion Festival Sydney (MBFFS) 2015 Official Event Ambassador.
Now in its eighth year, MBFFS will showcase an edit of Australia’s hottest Spring/Summer collections across three days (September 24-26) as the Canadian supermodel sits front row on the Opening Night at Sydney Town Hall, along with a slew of other exclusive appearances throughout the Festival…
Coco, who has graced the covers of over 100 prominent international fashion magazines, walked for top luxury brands including Versace, Louis Vuitton and Chanel, and who has been photographed by leading fashion photographers such as Steven Meisel, Patrick Demarchelier, Mario Testino and Annie Leibowitz, will view all of her favourite Australian labels – such as Christopher Esber, Ginger & Smart and Dion Lee (just to name a few), and will join the fashion industry and VIP guests in the Mercedes-Benz Star Lounge there after.
Coco said, “I have always loved visiting Sydney. It’s such a beautiful harbour city, and the perfect place to relax in between shows. I can’t wait to see what all the Australian designers have in store with their latest collections.”
She will also unveil her one-off custom Mercedes-Benz SL 300 pedal car design for the Mercedes-Benz Pedal Car Project. The bespoke creation will be unveiled and auctioned off post event to raise funds for Brainwave Australia.
Managing Director of Mercedes-Benz Cars and CEO, Mercedes-Benz Australia/Pacific, Horst von Sanden said, “We are thrilled to welcome Coco Rocha to Sydney, as the Mercedes-Benz Fashion Festival Sydney ambassador for 2015. Coco embodies the modern woman – stylish, successful and innovative, all hallmarks of Mercedes-Benz 20 year commitment to fashion.”
Tickets are on sale now at Ticketek (here) as you too can join the elite at this year’s Opening Night of MBFFS (they’re extremely limited so you better hurry too). This is a once off experience to immerse yourself within Australian fashion and be a part of Sydney’s leading runway event whilst sitting alongside supermodel Coco Rocha and Australia’s fashion A-list.