Jeanswest x Jeans For Genes Day

Jeans for Genes Day is Australia’s national day of wearing jeans to raise vital funds for research into childhood defects and diseases. And it is coming up this year on Friday August 1st.

Marking its 21st anniversary, Jeans for Genes Day 2014 has officially teamed up with Jeanswest as their official denim partner, with an array of stylish denim on sale and starting from just $13.99.

Merchandise such as bracelets, pocket tissues, badges and pens are also on sale in all Jeanswest stores with all proceeds going to the charity.

There’s literally never been a better excuse to snare a new pair (or two) of denim jeans than now… So dig deep for Jeans for Genes Day at Jeanswest.

And if you’re social media savvy, then make sure you tag @Jeanswest and @jeansforgenesau with hashtags #jeanswest, #JWjeans, #jeansforgenesau and #21daysofJ4G to join in with all of the online fun!

You can shop Jeanswest online here.

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